Noticed anything different about us?! If you’ve tuned into the radio or television this week and caught our ads or sponsorship idents, you’ll have heard the new voice for our adverts, the legendary Hugh Laurie.
A highly acclaimed Hollywood actor, you’ll recognise Laurie from his iconic roles in House and A Bit of Fry & Laurie, as well as productions such as The Night Manager and the recent Netflix success All The Light We Cannot See. His stellar career has earned him three Golden Globes, ten Primetime Emmy Award nominations, and a star on the Hollywood Walk of Fame!
Why Hugh Laurie?
At TrustATrader, we value trust and reliability above all else. When it comes to choosing the voice for our brand, we need someone with a recognisable voice that truly embodies those same qualities that we know will resonate with our audience. With Laurie's experience and reputation for excellence, he’s the perfect fit.
The concept: ‘When it matters… TrustATrader’
The concept for our new radio campaign is ‘When It Matters… TrustATrader’. We admire and appreciate the exceptional work our members do, and these adverts are designed to reassure potential customers that choosing a TrustATrader professional means the job will be done ‘marvellously’ (as Hugh says in one of the new ads!).
Listen to our new campaign
Having a trusted and recognisable Hollywood star voice our TV and radio ads is a key part of our strategy to keep the TrustATrader name at the forefront of customers' minds while ensuring a positive and credible brand association. Over the next few months, our new TV and radio campaign will reach millions of listeners and viewers, capturing the interest of customers nationwide.
You can listen to our new radio ads on Heart, Absolute, talkSPORT, Smooth, LBC, Radio X, and more. For TV viewers, our new sponsorship idents will air on ITV 2 and ITV 4 Daytime, ITV 3 and ITV 4 Movies, and ITV 4 Evenings.
Click here to listen to the new adverts featuring Hugh
Learn more about our strategy
If you’d like to learn more about TrustATrader’s marketing strategy, you can find out more here.
Our commitment to our members has always been our number one priority. We'll continue to showcase the fantastic work they do, through our blog and social media. For more information, simply DM us on any of our social media channels and don’t forget to tag us in your posts!